About Simone

Hi and Welcome,

I’m Simone Heng, a very lucky pocket rocket (or “chilli padi” as we say in Singapore) who has gotten the chance to work as a broadcaster and influencer in cities all over the world.

I was born in Singapore to a Chinese father and a Portuguese Eurasian mother but I have lived in Switzerland, Singapore, Dubai and Australia and found that each place and culture left its mark on me.

Expect to find tips on how to live a more inspired and beautiful life with a little bit of style, a dash of dining and DIY, some comedy and inspirational stories and a pinch of entertainment.

Thanks for stopping by,

Simone Heng is a broadcasting talent with rare global appeal. She has worked as a broadcaster in Australia, Asia and the Middle East for some of the world’s most prominent brands. She began her career in Singapore in 2005 as an entertainment TV host for regional cable network, HBO Asia. In late 2008 she was offered a package to move to Dubai where she went on to establish herself as an announcer for Virgin Radio International as part of its heavily buzzed-about Dubai station. During her 5 years in Dubai, Simone also hosted CNN International’s “CNN Go” luxury special, endorsed Ponds and Dove Arabia and judged the fashion on the field at the Dubai World Cup.

Simone was nominated four years in a row as Personality of the Year in the Best in Dubai Awards. She was also named one of Elle Arabia’s “It Girls,” was chosen by Chanel to represent the brand for their Little Black Jacket and Numéros Privés Exhibition and was one of the most photographed women in the city.

Simone’s hosting skills have been employed by some of the most exciting and high profile lifestyle events on the planet, including the launch of the world’s tallest hotel, The JW Marriot Marquis Dubai, The World Travel Awards, The Dubai International Film Festival, The Prudential Art Awards, The Singapore International Film Festival and The Arab Business Leaders Forum. She has captivated audience members that have included heads of state, knights of the British Empire and international celebrities.

Some of her interview highlights include; Kim, Kourtney and Khloe Kardashian, Naomi Campbell, Lewis Hamilton, Gerard Butler, Adriana Lima, Patricia Field, David Gandy, Dev Patel, Danni Minogue, Donna Karan and Giuliana Rancic. 

In 2014, Simone returned to Australia for personal reasons and immediately began work on air with Western Australia’s number 1 music station Mix 94.5FM, adding the highly competitive Southern Cross Austereo network to her international CV.

Simone is currently based in Singapore where she hosts the afternoon show on Singapore’s leading English-language radio station Class 95FM. She is also the TV host of the culinary reality show, Eat List Star, now showing on Mediacorp Channel 5.

Broadcasting clients:

Simone & The City

Singaporeanize Me: Episode 3
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In the final episode of my youtube series for my talent management, The Celebrity Agency. I finally get to learn how to tie a sari. We bought a cheap one too, just $25, this meant the fabric was super coarse like cardboard. This also meant in combination with my apple body (no waist) I looked…

Singaporeanize Me: Episode 2
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In the second episode of my Youtube series for The Celebrity Agency, I learn to “chope” (Singlish for “reserve”) a table. This was so much fun to shoot and I am sad that a lot of the interactions with diners (which were really funny) wasn’t allowed to be used but hopefully this makes you smile…

Singaporeanize Me: Episode 1
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So, I had to put my content producer hat on recently with my talent management company The Celebrity Agency to come up with a youtube series which would help promote my personality. We have shot three funny (well, I hope you think they are funny) episodes based on me increasing my knowledge on various Singaporean…

International MC

Simone Heng has hosted over 250 events across the globe. Her lightning-quick wit, approachability and high energy level has seen her work with an array of clients and genres. From the starting lines at marathons to fashion retail launches, film festivals and corporate dinners.