About Simone

Hi and Welcome,

I’m Simone Heng, a very lucky pocket rocket (or “chilli padi” as we say in Singapore) who has gotten the chance to work as a broadcaster and influencer in cities all over the world.

I was born in Singapore to a Chinese father and a Portuguese Eurasian mother but I have lived on my own in Switzerland, Singapore, Dubai and Australia and found that each place and culture left its mark on me.

This website will share the best tips and hacks to get the most out of life in whichever city you may be living.

Expect a little bit of style, a dash of dining and DIY, a pinch of entertainment and hopefully a lot more travel.

Thanks for stopping by,

Simone Heng is one of a handful of broadcasters to work on air in Australia, Asia and the Middle East. She began her career in Singapore in 2005 as an entertainment TV host for regional cable network, HBO Asia. In late 2008 she was offered a package to move to Dubai where she went on to establish herself as an announcer for Virgin Radio International as part of its heavily buzzed-about Dubai station. During her 5 years in Dubai, Simone also hosted CNN International’s “CNN Go” luxury special, endorsed Ponds and Dove Arabia and judged the fashion on the field at the Dubai World Cup.

Simone was nominated four years in a row as Personality of the Year in the Best in Dubai Awards. She was also named one of Elle Arabia’s “It Girls,” was chosen by Chanel to represent the brand for their Little Black Jacket and Numéros Privés Exhibition and was one of the most photographed women in the city.

Simone’s hosting skills have been employed by some of the most exciting and high profile lifestyle events on the planet, including the launch of the world’s tallest hotel, The JW Marriot Marquis Dubai, The World Travel Awards, The Dubai International Film Festival, The Prudential Art Awards, The Singapore International Film Festival and The Arab Business Leaders Forum. She has captivated audience members that have included heads of state, knights of the British Empire and international celebrities.

Some of her interview highlights include; Kim, Kourtney and Khloe Kardashian, Naomi Campbell, Lewis Hamilton, Gerard Butler, Adriana Lima, Patricia Field, David Gandy, Dev Patel, Danni Minogue, Donna Karan and Giuliana Rancic. 

In 2014, Simone returned to Australia for personal reasons and immediately began work on air with Western Australia’s number 1 music station Mix 94.5FM, adding the highly competitive Southern Cross Austereo network to her international CV.

Simone is currently based in Singapore where she hosts the afternoon show on Singapore’s leading English-language radio station Class 95FM. She is also the TV host of the culinary reality show, Eat List Star, coming soon to Channel 5 in 2017.

Simone & The City

Latest Press: The Tao of Self Confidence
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A few months ago I got an email from Canada, from a young woman who had founded a successful podcast featuring Asian women giving their take on discovering self confidence.  She asked me if I would be an interview subject for one of the podcasts. For me, this subject of self confidence has been particularly challenging in…

Luxe For Less: Best Kept Relaxation Secret in Singapore
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This is the first in a series of blogs about my top secret, luxe for less destinations in Singapore. It is these places or stores, which give me a hint of the Dubai lifestyle I sometimes miss but on a bargain Singapore price tag! I am all about affordable luxury and encouraging smart, independent women…

How I Changed My Face: The Power of Good Eyebrows
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You would have heard it over and over again that eyebrows frame your face. This is the most true statement in all of beauty! I grew up knowing I had NO eyebrows.

International MC

Simone Heng has hosted over 250 events across the globe. Her lightning-quick wit, approachability and high energy level has seen her work with an array of clients and genres. From the starting lines at marathons to fashion retail launches, film festivals and corporate dinners.