Fatoma Alladin: When Human Connection Has Been Your Job for Thirty Years

Prior to Covid-19, in the run up to International Women’s Day, I wanted to film the Human Connection research interviews I have been doing for the last 2.5 years. They are normally off-camera and go for almost an hour in length, I have done almost 100 in preparation for the book I had hoped to write, which has now turned into this blog. For LinkedIn and IGTV, I got the two interviews from this series edited down to 10 minutes.

Fatoma Alladin is one of Singapore’s public relations veterans, co-founding PR COMM some three decades ago. She’s a force for kindness in an industry not always known for authenticity. She sat down with me to discuss how we keep relationships alive and healthy for a lifetime.

Thank you, Fatoma, for being a light in the world. We need authentic human connection more now than ever.