Lynda Williams is a public relations force. I have always marvelled at how someone who works with Human Connection for a living and over a sustained period of time keeps tracks of the desires of countless media. There are so many occupations where Human Connection is integral to to the job, but how do PR people remember the whims and fancies of thousands?
It turns out, just the same way a doctor keeps a record of patients existing conditions, the modern-day PR person keeps track of a vast number of preferences. So how does she do it without overwhelm? What systems are in place? and systems notwithstanding, is there any replacement for good old face to face connection?
In this interview, Lynda reveals more:
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